Do you enjoy discovering new places, meeting different cultures, and sharing it with the world? You can capture the essence of the place you’re visiting on camera, and you have a creative knack to put it all in words?
Travel blogging is definitely the right career path for you.
However, your skills and talents are not the single most important determiners of your blogging success.
Blogging and travel blogging, in particular, comes with a set of specific nuances and challenges you need to figure out before you commit to it full time. Here we are breaking down the most relevant do’s and don’ts for a travel blog worth analyzing before embarking on a travel blogging journey.
As weird as it may sound, you have to think bigger than the blog itself.
A clear online strategy that includes numerous traffic and promotion sources for your travel blog is paramount to set a growth-friendly foundation. This includes social media strategy, Instagram, cross-promotion, SEO, marketing, and content plan.
Instagram is one of the most potent lead magnets for travel blogs. With the ridiculously vibrant travel section powered by fantastic photography, niche hashtags, and a broad audience, Instagram provides the most opportunity for traffic growth.
Therefore, it’s imperative to have a solid Instagram game plan. The better the optimization of your Insta profile, the more traffic for your blog.
Use the clickable link in your Instagram bio to promote each new blog post. Promote your blog content in IG posts and stories, and voila, you’ve generated a surge of new readers for your blog.
For more info on how to improve your IG game, visit the Flock Social blog: https://flocksocial.com/how-to-get-more-comments-on-instagram/.
Do – Think beyond the blog
Don’t – Follow the trends blindly
This is especially important when it comes to personal recollections usually seen and expected from travel blogs. Each reader of a travel blog prefers a genuine person telling a real travel experience.
Therefore, if your passion is luxury travel, it wouldn’t be the best decision to follow the trend of solo, off the beaten path travel. Your content may be on-trend, but the quality and authenticity would take a toll, and the readers would notice it.
Moreover, following your passion would help you create an authentic community with like-minded people. No matter how small the group may be at first, it’s the quality of the connection that matters.
Whether you’re well established or just starting out, this is a no-compromise area. To stay relevant in this day and age, you need to establish a schedule and stick to it.
If you’re not comfortable with creating content under pressure, create several pieces in advance to make sure you won’t feel pressured to publish just for the sake of publishing.
Do – Post regularly
Don’t – Compromise on quality
To cut through the noise in 2020, there is no place for mediocre content.
To achieve stellar quality, be sure to invest in top-notch equipment and perfect your content game. Purchase a quality camera and work on improving your editing skills.
Optimize your website with relevant tools, analytics, and software to secure quality growth and optimization.
Finally, monitor your competition and strive to always go one step further. Whether that’s better photography, more info, better-developed, and longer blog posts, go the extra mile to set yourself apart.
It can be quite overwhelming to run a good travel blog all by yourself. There is simply a limited amount of time and effort one person can dedicate, and eventually, it would show in certain areas.
To secure top quality, impeccable social media presence, and continuous growth, consider outsourcing specific tasks like editing, for example. This way, you’re preserving your time and energy to focus on the important stuff like content creation and community building.
Do – Outsource when possible
Don’t – Forget to network
Both inside a travel community and outside. Building relationships with peer bloggers and experts from different industries will help you broaden your reach and create various opportunities for co-promotion and future collaboration.
Additionally, collaboration with other bloggers and professionals will help you tap into the new and diverse audience for your content.
