How to Create the Best Explainer Videos for Your Business

How to Create the Best Explainer Videos for Your Business

How to Create the Best Explainer Videos for Your Business

Explainer videos are short, informational videos that help explain a complex idea to a broader audience through a simple narrative. This article outlines how you can use explainer videos in your business’s marketing campaigns to create an impactful and engaging experience for your viewers.

What is an Explainer Video?

An explainer video is a short video that explains a business or product of your company. These videos are usually used on websites, social media platforms, and email newsletters to quickly introduce your new offerings. An explainer video can also provide you with a testimonial from an individual who has firsthand experience with the product or service.

The Process of Creating an Explainer Video

Explainer videos are a highly engaging, creative and informative tool. They can be a great way to promote a business, showing people the value of your product or service in a brand new way. These videos can also help with SEO efforts, which is why it’s important to make sure that your explainer video is effective and captivating.

Successful Explainer Videos

Explainer videos don’t have to be complicated. In fact, they can be quite simple and still be incredibly effective. Even better, you don’t have to have a big budget in order to create these types of videos. All you need is some creativity and the right video editing software -and YouTube is a great place for a beginner to start learning about the process of creating a short video. The video below shows you how to create an Explainer Video.

So what are you waiting for? Scroll down and start creating today!

How to Create an Explainer Video for Your Business

Explainer videos are a great way to get your message across to a bigger audience. They help break down what you do and why people should care about it, which is an effective way to make your customers feel like they know more about your company. In this blog, I will give you some tips on how to create your own explainer video for your business.

What to Consider Before Making a Video

When making videos, there are certain key considerations that you should think about before getting started. For example, you need to find a storyboard, come up with a video checklist, and think about how long your video should be. Creating an effective video is not only important for engagement but also for connecting with your audience on a deeper level.

Making the Most of Your Youtube Channel

One of the online marketing strategies that are gaining momentum these days is to create videos for your company. The best way to do so is by enlisting the help of professional videographers and animators. But before you hire a team, consider what you want to achieve first: Do you want “How To” videos or “Step-By-Step” videos? If it’s the latter, make sure your videographer knows how to use After Effects and can provide the necessary images and clips.

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Stephi LaReine
Stephi LaReine

Stephi LaReine is a multi-award-winning Liverpool UK based content creator, journalist and influencer and digital storyteller. Since launching stephilareine.com in 2014, she has written over a thousand articles spanning fashion, beauty, health, lifestyle, and conscious travel. With a background in trend forecasting, neurodivergent advocacy, and longevity research, Stephi brings a unique lens to every post—blending scientific insight with a soulful, poetic voice.

She’s collaborated with leading global brands and has been featured across fashion week panels, travel campaigns, and health optimization forums.

Her content is rooted in lived experience, personal curiosity, and a relentless drive to empower women to take up space, explore the world boldly, and live longer, more radiant lives. Every article is a step toward building a kinder, smarter, more colourful world.

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