Different Shapes of Cosmetic Containers: The Impact of Shape on Cosmetic Container Functionality
Cosmetic packaging has come under scrutiny for its functionality and impact on the environment. Therefore for good sales and customer satisfaction, manufacturers focus on packaging machinery for creating packaging that is not only aesthetically pleasing but also functional and sustainable. The shape of the cosmetic container is an important factor that impacts its functionality.
The shape of a cosmetic container plays an important role in determining its functionality. Manufacturers should keep in mind before designing a cosmetic container what type of product it will contain and how it will be used. The shape of the container will impact the ease of use, product dispensing, and even storage.
Here below we will try to explore different shapes and the impact of shapes on cosmetic container functionality and how it can affect consumer experience.
- Cylinder-Shaped Containers
Cylinder-shaped containers are a popular shape in the cosmetic industry. These are adaptable and can be used to store different cosmetics, including creams, lotions, and makeup. Their straight sides make them easy to use and store. They also have a wide opening that makes it easy to scoop out the product.
However, the drawback of cylinder-shaped containers is that they are not suitable for products that require precise dispensing. For instance, a liquid eyeliner may require a pointed applicator, which may be difficult to use with a cylinder-shaped container.
- Pump Containers
Pump containers are a common shape for products such as serums and lotions. The pump mechanism allows for precise dispensing and helps to prevent the overuse of the product. The shape of the pump container also makes it easy to use with one hand, which is ideal for products that are used daily.
The main drawback of pump containers is that they are not suitable for all types of products. For example, a pump container may not be suitable for a thick cream as the product may not be able to flow through the pump mechanism.
- Jar-Shaped Containers
Jar-shaped containers are another popular shape in the cosmetic industry. They are commonly used for products such as face masks and balms. The wide opening makes it easy to scoop out the product, and the straight sides make them easy to store and move.
Its drawback is that they are not always hygienic. Consumers may need to use their fingers to scoop out the product, which can introduce bacteria into the container.
- Tube-Shaped Containers
Tube-shaped containers are best for products such as toothpaste, lip balm, and other lotions. They are easy to use and dispense the product precisely. Like other containers, empty lotion tubes can be considered for future reuse to contain cosmetic products.
Its drawback is that they may not be suitable for thicker products. The product may not flow easily through the narrow opening, making it difficult to dispense.
- Square-Shaped Containers
Square-shaped containers are a popular choice for products such as palettes and eyeshadow kits. The shape of the container makes it easy to store and stack, which is best for products that are sold in sets.
The main drawback of square-shaped containers is that they may not be suitable for products that require precise dispensing. For example, a liquid eyeliner may require a pointed applicator, which may be difficult to use with a square-shaped container.
