Mobile digital billboards are a great way to promote your business. They are eye-catching and can draw in a lot of attention. They are also effective in building brand awareness.
They also allow for targeting a specific category of audience. For example, if you want to reach sports fans, you can run your ad during tailgating hours or at big events.
Who should use Digital Mobile Billboards?
In a world of advertising that can be ignored or swiped away, mobile digital billboards stand out and deliver results. This OOH marketing strategy is more effective than other digital ads, and research shows that it has a higher return on investment.
Unlike static billboards, mobile digital billboard trucks can locate where your prospects are at a given time. They can be programmed to appear in certain areas during specific times of day, ensuring that your ad reaches the right people at the perfect moment. In addition, digital mobile billboards can be targeted to local audiences and reach the most relevant demographics.
Mobile digital billboards are an ideal advertising solution for businesses that need to increase their brand awareness and visibility in a quick and cost-effective way. They can target specific audiences, such as those attending a particular event, and offer an unparalleled level of flexibility and control. In addition, they can be a powerful guerrilla marketing tool, as they can easily reach hard-to-reach locations such as traffic jams and crowded parking lots. Finally, mobile digital billboards can provide a high ROI by increasing brand awareness and providing a direct path to purchase. This can be particularly beneficial for convenience products, such as beverages and snacks. These types of products are often purchased on impulse, and the ad can help to trigger those purchases.
How to increase the effectiveness of billboards?
Digital mobile billboards use LED screens on moving vehicles to display ads that attract the attention of pedestrians, motorists, and commuters. They are a popular marketing choice for businesses looking to target a specific audience or reach a broader consumer base. The high visibility of these vehicles makes them an effective marketing tool, especially when they are strategically targeted and feature eye-catching graphics.
Ensure that your mobile billboards are located in areas where they will receive the most visibility from your target market. Consider a holistic approach to audience mapping and look at how people travel throughout the day to see what routes will boost your chances of success.
Billboards are highly visible and offer the ability to engage with consumers in ways that other media can’t. They capture the attention of a captive audience and offer a level of engagement that cannot be replicated online, on TV or in print. They can also encourage people to take action, such as searching for the brand, visiting a website, using a hashtag, downloading an app or making a purchase. This can be especially important as many consumers are experiencing “small screen fatigue” and are seeking real-world interactions. In fact, a recent study found that OOH advertising increased the performance of other marketing channels by 54% when included in a comprehensive media plan.
Prices of Digital Mobile Billboards
Digital mobile billboards are the latest innovation in outdoor advertising. These trucks and trailers can be seen at high-traffic locations such as events, shopping malls, busy streets, and more. They can display still ads or short commercials that are designed to grab attention. These billboards are becoming more popular with brands, as they offer more flexibility and can be used in locations where classic outdoor ads cannot.
The prices of digital mobile billboards vary depending on a number of factors. First, the size of the billboard will affect the cost. Then, the location will also play a role in the price. Different areas may have higher or lower traffic, which will impact the number of people that will see the ad. Finally, the duration of the campaign will also affect the price.
Aside from the costs associated with the truck and advertising space, there are additional costs related to the use of software and services. These include programmatic DOOH (digital out-of-home) platforms that utilize a wide variety of anonymized data to understand consumer habits and behavior and target audiences along billboard trucks’ routes. This allows advertisers to get in front of the right audience at the right time and place, making their campaigns more effective and efficient.
