A fashion model should use a ghostwriter to enhance personal branding
By Michael McKown
Let’s begin at the beginning. What is a personal brand and why would a fashion model need one? A personal brand is a strategic process that involves defining who you are, what you stand for, and how you want to be perceived by others. A brand these days is largely developed online.
Personal brand management covers a variety of channels, including social media, blogs, autobiographies and memoirs, brand collaboration, campaigns, press releases, and interviews. Well-executed brand management will enhance the visibility and profile of a fashion model, which could well result in higher fees for assignments.
How could a ghostwriter assist?
Let’s discuss social media and blogs. Models are usually highly active on social media platforms, where they need to maintain a consistent, engaging presence. A ghostwriter could help craft thoughtful posts, captions, or blog entries that align with their brand, style, and personality without requiring the model to spend time writing the content themselves.
An autobiography or a memoir about a former fashion model’s career would be of supreme interest to other models, or those aspiring to model as a career. Once the book is published, it becomes a passive revenue stream that could roll on for many years. A ghostwriter can help structure the book, develop the narrative, and write in the model’s voice, especially if the model lacks writing experience or time.
Then, there are brand collaborations and campaigns. For collaborations with brands, a fashion model may need to write content such as promotional posts, ads, or product descriptions. A ghostwriter can help craft persuasive, polished copy that reflects the model’s personal brand and the campaign’s messaging, ensuring the content resonates with the target audience.
And then there is the press. When models need to make public statements, they may have ghostwriters help in drafting press releases or preparing answers for interviews. This ensures the message is clear, professional, and consistent with their public image. Deviation from an appropriate message can be fraught with unfortunate consequences.
Ghostwriters frequently deal with projects that have tight deadlines. Often, when a company outsources writing, it’s because of severe time constraints. Fashion models similarly have busy schedules with travel, photoshoots, events, and family obligations. A ghostwriter can save time by handling the writing aspects of their career while the model focuses on their work in front of the camera.
In these cases, a ghostwriter helps maintain the authenticity and voice of the model, but does the heavy lifting of writing and editing, leaving the model to focus on their core work. Ghostwriters serve as champion time and effort savers. At my company, we know that for a fact. We’ve been providing professional ghostwriting services, and saving tons of time, for all sorts of busy clients since 2002.
If the idea of having a skilled ghostwriter on your team is appealing, we can discuss the options, with no obligation. We are Ghostwriters Central, Inc. Google our business name; we’ve got an excellent reputation and have never ripped off anyone. A model knows more about style than anyone, and honesty is our style. You don’t need that headache, and neither do we. Thank you for reading.
