The Rise of THC Seltzers: A Refreshing Way to Unwind
Floral Beverages stands alone for beverages and cocktails. While other brands and companies are busy peddling the same old alcoholic drinks that have become stale over the course of the last several decades, Floral Beverages is innovating and bringing new kinds of recreational beverages to the market, such as their award-winning THC seltzer drinks and more.
Floral Beverages is a small business that was started just before the pandemic. Founded by a family of farmers intent on including authentic, real ingredients in their drinks, the goal of Floral Beverages is to bring high-paying, innovative agricultural jobs to the Rust Belt, specifically rural Indiana. The pandemic marked hardships for many across the country, but especially in the Rust Belt, where jobs and economic opportunities were drying up. Simultaneously, the founders recognized an appetite for new ventures among the public, many of whom were growing tired of the same old products during lockdowns.
As the founders say, “We stayed bootstrapped during COVID and have been frugal with spending until we found a product market fit.”
Bringing THC Seltzers to the Market
For years now, the company has grown and succeeded naturally, thanks to extensively positive word-of-mouth, acclaim, and awards within the industry. Their priority in making these seltzers was to put together a genuinely quality product with a wholesome brand story (learn more, here). It was only after achieving that, creating a quality product that tastes great at an approachable price point, that they thought about the marketing aspects of the drink.
With Floral Beverages, the founders set out to offer a consumer-facing product as the next chapter of their family farm. With their ‘weed’ seltzers, THC cocktails, and more, the company has crafted products that are delicious, affordable, and serve as a great substitute for those looking to drink less alcohol. What really helps to set the company apart is its farm-to-fridge transparency.
Delta 9 Seltzer, Awards, and Acclaim
Floral Beverages has extensive experience in the beverage industry, focusing on developing alcohol alternatives and hemp-derived THC products. For proof of the company’s dedication and success in this field, one needs to look no further than the fact that they created the first THC beverage to compete in a national alcohol competition and win a medal. Floral Beverage’s Modern Mule, a Floral THC Cocktail, won a silver medal in the overall mixed drink category, and their margarita won a bronze medal in the margarita category of the U.S. Hard Seltzer Championship.
The company encourages customers to not only “drink responsibly” but also to “Drink Objectively.” When comparing Floral’s drinks to alcoholic beverages, there are indisputable and unavoidable nutritional downsides to alcohol consumption. Alcohol comes with many calories and significant amounts of ethanol that can cause dehydration. Conversely, Floral Beverage’s drinks, such as their Delta 9 seltzer, provide a responsibly portioned social buzz without the calories or hangover (learn more, here).
THC Infused Seltzers: Mindful Drinking
Floral Beverages’ work involves creating health-conscious drink options that cater to consumers seeking mindful drinking with THC infused seltzers. With expertise in product formulation and industry trends, the company has proven capable of providing safe and enjoyable alternatives to traditional alcoholic beverages, helping consumers make informed decisions aligned with their wellness goals.
*Images sourced from Floral Beverages
