The Beauty Industry Transformed: Unveiling the Impact of Technology
The beauty and cosmetic industry is experiencing rapid boost and advancements, driven by revolutionary technological trends. With these cutting-edge trends reshaping the beauty landscape, integrating artificial intelligence (AI) and virtual reality (VR) has brought a transformative shift. These technologies offer users a personalized and tailored approach to beauty, revolutionizing their beauty and makeup experiences.
In a highly competitive global market where almost $380.2 billion in 2019 was made by the beauty industry all alone, the need for leveraging the power of technology is a top priority now.
Major players like L’Oreal, MAC Beauty, and Estee Lauder, as well as smaller brands like Maybelline, Lakme, and Sugar, have embraced beauty tech trends to differentiate themselves from the competition. Consumers can now access more immersive and engaging experiences, fostering stronger connections between brands and customers.
This article will explore how technology has impacted the beauty industry and how to introduce technology.
So, let’s delve into the exciting world where technology and beauty converge.
Power of Social Media: Redefining Beauty Standards
Social media, in today’s digital era, is a powerful platform that not only connects people but also redefines beauty standards. Noman Saleem, the co-founder of GlassManager and over 26+ years of experience in IT, custom software has conducted research on the influence of products and services content on social media.
90% of viewers are influenced by video content, emphasizing the significant role social media plays in shaping consumer preferences and trends. 64% of teenagers and women follow influencers on social networking sites like Instagram, TikTok etc for beauty tips and products.
Influencers: The New Beauty Gurus
Influencers have risen to prominence in the age of social media, becoming the new authority in the beauty and other industry, people follow them and by products as per their advices. They can shape trends, introduce innovative products, and challenge conventional beauty norms due to their large followings and authentic content.
Beauty Tutorials: A Goldmine of Information
Beauty tutorials can now be found in abundance on social media platforms. Users can find many step-by-step guides, tips, and tricks shared by beauty influencers on platforms ranging from YouTube to Instagram. These tutorials provide useful information, allowing people to learn new techniques, experiment with different looks, and gain confidence in their beauty abilities.
Creating Beauty Communities
Beauty social media networks, forums, and blogs have grown significantly, providing a platform for beauty enthusiasts to connect, share experiences, answer their queries and support each other. Here beauty enthusiasts exchange ideas, seek advice, and build relationships.
Top Beauty Communities
Vogue Club
Sephora
WeddingWire
QVC
Truth in Aging
MakeupAlley
Beautyheaven
The Essential Day Spa Forum.
Collaborations Between Influencers and Brands
Social media has transformed brand marketing strategies by facilitating collaborations between influencers and beauty brands. Influencers serve as brand ambassadors, promoting products to their followers while building authenticity and trust. These collaborations bridge the gap between brands and consumers, making marketing more relatable and personalised.
As per data by statista.com “33% of beauty product buyers worldwide liked or followed brands on social media, and 31% visited a brand’s page”.
What platforms do most influencers use?
Snapchat
TikTok
Blogs/Websites
Twitch
Scope of AI and ML in the Beauty Industry:
The advancements in AI and ML have opened up immense possibilities in the beauty industry, revolutionising various aspects of the beauty experience. Here are some key areas where AI and ML are making a significant impact:
Making Virtual Product Trials a Reality
AI-driven virtual try-on technologies are transforming the way customers explore and try out beauty products. Virtual platforms allow users to virtually apply different shades of makeup, experiment with hairstyles, and even try on accessories, providing a realistic preview before purchasing.
Instant Touch-ups
AI beauty apps allow users to use real-time features which helps them enhance their photos and see how the touch-ups will exactly look. These apps employ intelligent algorithms to automatically smoothen skin, remove blemishes, brighten eyes, and refine the overall appearance, enabling users to achieve picture-perfect results.
E-Makeup
AI-powered makeup apps provide users with a virtual makeup experience. By leveraging facial recognition and AI algorithms, users can try various makeup looks virtually, experiment with different shades and styles, and find the perfect combination that suits their preferences.
Smart Skincare Tools
Machine learning systems in beauty apps analyze users’ skin conditions and concerns, offering personalized skincare routines and product recommendations. These tools consider skin type, age, and environmental conditions to suggest tailored skincare regimens, helping users achieve healthier, radiant skin.
Virtual Artist
Virtual artist tools employ AR and AI technologies to enable users to visualize how different makeup looks will appear on their faces. By overlaying virtual makeup in real-time, users can experiment with various products, colors, and styles, gaining a clearer idea of the final result before applying physical makeup.
How to Introduce Technology in Your Beauty Business?
enhance customer experience. Here are some steps to get started: Incorporating technology into your beauty business can provide numerous benefits and
Identify Your Objectives
Identify your goals and objectives you want to achieve using technology integration in your existing business. It allows you to get a clear vision about what strategies you should implement and what resources you would need to implement the same. It also helps in identify cost and team requirements.
Research and Partner with Experts
Collaborating with experts can help you understand industry trends, explore innovative solutions, and ensure a smooth implementation process.
Embrace Mobile Apps and Online Platforms
Mobile apps are in great demand so once you gather all the necessary insights, it’s time to get your app developed or optimize your website to provide a seamless digital experience for customers. Get your app/website featured with functionalities like virtual touch-ups, personalized recommendations, and AI-powered chatbots to enhance engagement and convenience.
Leverage Data Analytics
Using analytics tools allow you to get a collective insight about your customers’ preferences, buying patterns and current market trends. Using these analytics, you can strategize further and refine your offerings accordingly. This also allows you to personalize marketing campaigns for better customer targeting.
The Bottom Line
The beauty industry has radically transformed by integrating AI and ML technologies. The scope of these advancements is vast, ranging from virtual product trials to smart skincare tools and virtual artist visualisation.
Global Beauty Tech market to reach USD 225.45 billion by 2028 (source: openpr.com). By embracing these technologies, beauty businesses can improve efficiency, enhance customer experiences, personalise offerings, and stay ahead of the competition.
Technology is revolutionising the beauty industry, providing endless possibilities for innovation and growth.
