In the ever-evolving world of fashion, finding your aesthetic is no longer just a rite of passage—it’s a lifestyle choice. As we surf the 2023 fashion wave, it’s essential to celebrate the brands that make us feel authentically ourselves. From avant-garde to minimalism, from eco-chic to high street mod, we’ve scoured the industry for the top 7 aesthetic clothing brands you need to know this year.
1. Dolls Kill
Brief History & Origin
San Francisco-based Dolls Kill is all about embracing the rebellious spirit within each of us.
Signature Aesthetic
Unconventional, countercultural, and utterly unique—think Gothic chic meets festival fashion.
Must-Have Pieces
Their chainmail crop tops and platform boots are straight-up iconic.
Target Demographics
Perfect for the daring individual who wants to make an audacious style statement.
Social & Cultural Impact
Dolls Kill has a cult following and often collaborates with emerging artists, giving a platform to creative voices.
2. Litlookz Studio – Aesthetic Clothing for Women & Men
Brief History & Origin
Making a splashy debut in 2023, Litlookz Studio is Canada’s fresh-faced fashion disruptor.
Signature Aesthetic
A multifaceted gem in the aesthetic clothing world, Litlookz Studio dances across a range of styles—from grungy to cottagecore, Barbiecore to dark academia.
Must-Have Pieces
Whether it’s a grunge-inspired distressed jean jacket or a cozy cottagecore knit sweater, Litlookz Studio is a treasure trove of aesthetic must-haves.
Target Demographics
Litlookz Studio is the go-to brand for young women between the ages of 17 and 25, craving the curated chic that speaks to diverse tastes and moods.
Social & Cultural Impact
Though a newcomer, Litlookz Studio is already carving out its space in the fashion world, turning heads and setting trends with its eclectic range.
3. Valfre
Brief History & Origin
Ilse Valfre founded this L.A. brand to bring her whimsical illustrations to life.
Signature Aesthetic
Feminine, whimsical, and a touch surreal—imagine stepping into an enchanted garden.
Must-Have Pieces
Valfre’s bell-sleeved mini dresses and floral bustiers should be in every quirky girl’s closet.
Target Demographics
If you’re an ethereal soul with a penchant for daydreaming, this is your brand.
Eco-Friendly Practices
Valfre commits to responsible production methods, ensuring that enchantment doesn’t come at an environmental cost.
4. Palm Angels
Brief History & Origin
Born out of Milan, Palm Angels marries Italian craftsmanship with laid-back Californian vibes.
Signature Aesthetic
Upscale skater style with a touch of luxury—think track pants meet tailored suiting.
Must-Have Pieces
Their logo-stripe sweatpants and oversized graphic tees are essential urban armor.
Target Demographics
Ideal for those who prefer understated luxury and a touch of irreverence.
Social & Cultural Impact
Palm Angels continually blurs the line between high fashion and streetwear, disrupting the fashion norm.
5. Lazy Oaf
Brief History & Origin
Founded in London, Lazy Oaf is synonymous with bold patterns and a defiant disregard for convention.
Signature Aesthetic
Colorful and cartoony—each piece tells a story or cracks a joke.
Must-Have Pieces
Their cartoon print bucket hats and oversized dungarees are conversation starters.
Target Demographics
Made for those who don’t take fashion—or themselves—too seriously.
Social & Cultural Impact
With gender-neutral collections, Lazy Oaf pushes for inclusivity in fashion.
6. Rains
Brief History & Origin
Straight out of Denmark, Rains revolutionizes rainwear into a fashion statement.
Signature Aesthetic
Minimalistic and functional—think Scandinavian simplicity meets street chic.
Must-Have Pieces
Their sleek, waterproof trench coats are must-haves for any urbanite.
Target Demographics
Suited for the practical fashionista who won’t let a downpour cramp their style.
Eco-Friendly Practices
Rains is committed to sustainable practices, including using recycled materials for their iconic raincoats.
7. Cosmique Studio
Brief History & Origin
Cosmique Studio hails from the bustling fashion-forward streets of New York City.
Signature Aesthetic
Think “retro-futuristic”—where 90s nostalgia meets modern-day edge.
Must-Have Pieces
Their holographic skirts and LED-infused jackets are must-haves for any fashion adventurer.
Target Demographics
Geared towards the Gen Z crowd with a taste for nostalgia and a flair for the dramatic.
Eco-Friendly Practices
Cosmique Studio places a heavy emphasis on using recycled materials, ensuring you look good while doing good.
These aesthetic clothing brands are breaking the mold and defining the 2023 fashion landscape. From eco-conscious practices to revolutionary designs, each brand brings something unique to the table. So go ahead, dive into their collections and redefine your wardrobe—and maybe, just maybe, you’ll find your new aesthetic soulmate.
