The skincare products market is one of the biggest in the US and currently values around USD 23 billion. It is expected to grow at a massive CAGR of 4.2% for the period 2024–2030. The high growth rate is due to the fact that more and more people in the country now use skincare and beauty products to enhance their physical appearance.
The commonly used skincare products include face creams & washes, cleansers, peels & scrubs, toners, serums, sunscreen, lotions, and face masks. Every day, you see 100s of new products on the market.
All these arguments, facts, and figures reveal some details about the skincare industry: the demand is going up, more and more brands are entering the sector, and the competition among brands is increasing.
In such a tough setup, brands need a potent tool to attract buyers and make them stop for their products in retail stores and online feeds. An effective way skincare brands can achieve this is by using better packaging in the form of custom skincare boxes wholesale.
This post explains how skincare boxes help boost sales, retain customers, and build a better brand image.
The Vital Role of Custom Skincare Boxes in Boosting Sales and Profits
A Strong First Impression
Skincare industry sales depend a lot on making the right first impression. Custom printed skincare boxes can do this for you. A strategically designed box with target market research input instantly creates a link with the buyers. Most skincare buyers are looking for solutions to deal with some kind of problem. If the box’s design has enough potential and shows that it can address the buyers’ concerns, they will certainly check it out. Even if they don’t buy your product right away, they will recall its name and may end up buying it on their next shopping spree.
A Powerful Tool for Creating a Brand Image
Having an untainted brand image is necessary in the cosmetic industry, mainly in the skincare realm. Custom printed skincare boxes allow brands to place their name, logo, colors, and marketing message to leave a lasting impression on buyers.
These things play a vital role in retaining buyers as well. For example, if shoppers remember your brand and product’s name, they’ll specifically ask for it when they are shopping. Since most skincare items are daily use products, the chances that users remember your brand’s name are high.
An Unforgettable Unboxing Experience
Modern-day shoppers don’t judge a brand by only its product quality and selling price. Instead, they go for a 360-degree evaluation approach. One angle in this 360-degree method is the unboxing experience brands provide. High-quality skincare boxes can deliver this for your brand. For example, you can go for hand-written notes inside the boxes to provide a better shopping experience.
Moreover, the craze for unboxing videos has taken the world by storm. Many buyers search for unboxing videos before deciding if they should buy a product or not. Impeccable packaging can also earn you a chance to get featured in one of these videos.
A great unboxing experience can also earn you good reviews and positive word-of-mouth. All of these things are vital for boosting sales.
Educate Buyers
Custom skincare boxes can serve as an important tool for educating buyers. Skincare industry sales are driven by the ability to satisfy buyers that this product can meet their requirements. There are various ways to add this to your box’s design. You can print information like production and expiration dates, batch numbers, ingredients, usage instructions, and side effects (if any) on the box.
For further information, an innovative way is to use QR codes that buyers can scan with their smartphones and make informed decisions even before buying.
Better Protection than Ordinary Boxes
Skincare items are highly sensitive to external elements like moisture and heat. Custom boxes made from materials such as Kraft or corrugated stock can deliver extended protection against these elements. Moreover, these boxes are also ideal to safeguard your products during shelf display and long-distance shipping.
Eco-Friendly and Green Impression
Another important benefit of using custom skincare boxes is that they help brands create a positive impression among buyers. They can go for eco-friendly and green materials that enhance a brand’s value in the minds of buyers. It delivers a special message that your brand doesn’t only care about sales but also focuses on green business practices. These small things go a long way toward creating a better image for your brand.
Further, going for minimalistic designs that use less ink during printing can capture the attention of eco-conscious buyers. Such designs are beneficial for brands as well because they use less ink and are cheaper.
Overall Cost Effective
The benefits of these boxes may make you think that they’ll increase the overall packaging cost. Yes, this is right up to some degree. But if you see the bigger picture, the slight increase in the cost is beneficial for your brand and business in the long run. Sensible brands don’t make decisions based on timely benefits. They take into account the return on investment (ROI) of every move they make. Overall, these boxes have a positive impact on your business in the long run.
Custom Skincare Packaging for Gifts
Skincare products are a popular gift item across the country. Brands selling skincare products can make use of this trend and boost their sales. Gift items are usually housed in rigid boxes, eliminating the need to pack them further. Some of them are so elegantly designed that buyers don’t even need to wrap them in packing paper. Many brands opt for printing special messages on these boxes to make them more personal and unique. A rigid box also elevates the feel of the product inside and imparts a luxurious touch. While rigid boxes are costly compared to cardboard or corrugated boxes, they allow brands to sell their products at a higher rate owing to the wow factor they bring along.
Final Words: How Can I Get High-Quality Custom Skincare Boxes?
The above discussion has amply highlighted the role of skincare boxes in boosting a brand’s business. The next important things for a brand to consider is where to get these boxes and the right order quantity. If you are a big brand with high sales volume, going for bulk orders or custom skincare boxes wholesale is better. For smaller brands or market testing, a low order quantity is the right approach.
You can find professional packaging suppliers at online marketplaces like Amazon and Alibaba. Printing companies and packaging manufacturers are also excellent options for custom packaging boxes.
Or, you can reach out to packaging Mania. We are a leading packaging supplier in the US and offer discounted rates, free shipping, design support, and a short turnaround to reduce the overall processing time. Contact us today, and one of our customer representatives will get back to you in no time.
