Influencers are always on the hunt for new products to complement their lifestyle. From skincare essentials to beauty must-haves, your finds need to match your aesthetic while aligning with your role as a social media star. This isn’t just limited to what’s in your beauty kit, either, but extends to household products and tech. A popular choice? The smart meter. Smart meters are a practical modern upgrade, making them a common choice for on-trend homes. After all, who doesn’t love a gadget that makes life easier?
From ‘what are smart meters?’ to the benefits they bring to the influencer lifestyle (and your followers!), find out everything you need to know in this guide.
Influencer Approved Smart Tech
Smart technology has long been on the watchlist of tech-savvy influencers, and smart meters are no exception.
So, what are smart meters? Smart meters are an upgrade and replacement for traditional, analogue energy meters. They send meter readings automatically to your energy supplier. And they come with an in-home display, which shows how much energy you’ve used in kilowatt-hours (kWh) and what it’s costing you, in close-to real-time. The smart meter itself replaces the old meters, either in a cupboard, or outside, where the display can be popped on the kitchen counter or tucked away in a cupboard, to suit your space.
Manage Your Costs and Expenses
Just like a high-end coffee machine or the latest designer tech, smart meters can be part of the smart-living aesthetic. They take away the admin from managing energy use, which is important when you’re managing your expenses as an influencer.
With the in-home display, you know exactly what you’ve used and how much it’s cost. In other words, there aren’t going to be any nasty surprises when your energy bill arrives. This is pretty crucial for managing your cash flow when you’re self-employed, especially if you’re tracking electricity costs in your home office.
Save Money While Creating Content
Depending on your energy supplier and tariff, you can use your smart meter to tap into lower-cost energy. Need to shoot with high-energy lighting? Plan it around off-peak energy hours, and you could reduce your monthly bill, if you’re signed up to a special time-of-use tariff, or energy flexibility scheme. You can also spot what’s draining your energy (and your bank balance) by keeping an eye on any usage spikes with the smart meter display, and use this know-how to upgrade your filming equipment to more energy-efficient devices.
Smart meters can offer many benefits to influencers with this mix of practicality, control, and style.
A Device That’s Ready to Be Shared

Influencers thrive on discovering everyday hacks that make life smoother and easier for their followers. Smart meters are a perfect fit, ticking all the boxes and bringing originality to your feed.
Creating content that highlights what smart meters are and how they can help your followers is relatable and genuinely helpful. Especially since smart meters are offered at no extra cost by energy suppliers to all households in Great Britain. With energy costs on the rise and many people struggling to pay their bills, it’s a smart suggestion that your followers are likely to appreciate.
Smart meters are about empowerment, giving people more control over a part of their lives. If that aligns with your brand as an influencer, it could be the perfect new addition to your content. From your Insta grid to TikTok videos, it fits perfectly with relatable content and modern home inspiration, giving it an appeal that’s a must for successful content.
Conclusion
Looking to upgrade your smart-living setup? A smart meter makes it effortless to keep tabs on your monthly bills while doubling as a gadget worthy of a spot in your content. Practical, and totally shareable, it’s the next must-have product that influencers are hyping up.